Healthcare is complicated and heavily regulated, that much we know. We also know it's possible for technology to flip the healthcare business model to which we've grown accustomed in favor of a transparent, patient driven, e-commerce experience.
In 2017, after years of testing and prediction, e-commerce for healthcare will finally take root and make its way to the mainstream.
Consumers are Clamoring for It
Frustration is nothing new for the business of health, but we've reached the tipping point. Millennial changemakers demand a fundamental and radical shift for healthcare to match their consumer-driven expectations, and there's no going back.
"Healthcare Consumerism is about transforming an employer's health benefit plan into one that puts economic purchasing power--and decision-making--in the hands of participants."
- The Institute of Healthcare Consumerism (IHC)
Will 2017 be the year healthcare e-commerce goes mainstream? Read the full prediction in our white paper.
And stay tuned for Trend #3: Telehealth Finally Goes Mainstream - on the blog next week.
Tags: Health Innovation, Healthcare consumerism, Healthcare predictions